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Sake at ICHIZEN - Stories Vol:2 -

Updated: Aug 17, 2022

Sake helps activates the blood circulation and the vascularization of the skin, and brightens the complexion. Also preventing its dryness, it allows the skin to stay hydrated and luminous. In addition, kojic acid - which is one of the hundred amino and organic acids contained in sake - acts on melanin, and thus helps reduce spots and moles. On the other hand, Japanese sake, which was once called “water of youth”, activates the metabolism of cells and slows down their aging. Sake therefore prevents damage to the skin. The sake-based lotion, which retains a light fragrance, moisturizes the skin and prevents it from drying out, while allowing it to regain its elasticity through the secretion of collagen that it promotes. In ancient Japan, sake was considered a panacea, which scientific studies have confirmed, and its use passed down from generation to generation.

The MIO sparkling sake